Trade Arabia, Sunday November 4, 2007

A new retail marketing incentive program, delivering extra value for UAE shoppers all year round, has been launched.

Emirates Marketing & Promotions (EMP), a subsidiary of Emirates Post, and On Line Media (OLM), a regional marketing and business development firm, have launched 'The Grand Draw UAE'.

“The incentive program offers shoppers a chance to win quarterly grand prizes of Dhs100,000, holiday packages and attractive electronic items as well as a host of daily instant prizes,” Ahmad Tahlak, CEO of EMP, announced at a press conference today.

With every purchase made at participating outlets, customers receive a Grand Draw Ticket and guaranteed instant prizes of value of Dhs4 to Dhs200. With the ticket, the shopper can opt to participate in three optional draws by sending an SMS at Dhs1.50 per message: the Quarterly Grand Draw to win Dhs100,000 in cash and other exciting prizes, the Personal Registration Draw to win Dhs10,000 in cash and electronic prizes and the Secondary Draw to win PlayStation 3, Nokia, Sony Ericsson, Nintendo WII and other products.

The incentive program, available from mid-December 2007, will be executed in collaboration with Gulf Greetings, the main sponsor of the project, through its Hallmark and The Toy Store outlets. Gulf Greetings is investing in instant prizes valued at Dhs25 million per annum. Other sponsors include the leading electronics megastores chain, Sharaf DG, providing valuable electronics items for the Draw and 24 Seven, the chain of convenience stores; in addition to The Entertainer, known for its successful 'Buy 1 Get 1 Free' voucher publications, offering instant prizes worth over Dhs5 million in Entertainer Savings Vouchers.

   << Back to main news page