Khaleej Times, Monday November 5, 2007
UAE shoppers have a new incentive to shop till they drop. 
Emirates Marketing and Promotions (EMP) and On Line Media (OLM) have launched ‘The Grand Draw UAE’, a novel retail marketing incentive program delivering extra value to shoppers all year round.
“The program offers shoppers a chance to win quarterly grand prizes of Dhs100,000, holiday packages and attractive electronic items as well as a host of daily instant prizes,” Ahmed Tahlak, CEO of EMP, announced.
With every purchase made at participating outlets, customers receive a Grand Draw Ticket and guaranteed instant prizes of value of Dhs4 to Dhs200. With the ticket the shopper can opt to participate in three optional draws by sending an SMS at Dhs1.50 per message; the Quarterly Grand Draw to win Dhs10,000 cash and electronic prizes and the Secondary Draw to win PlayStation 3, Nokia, Sony Ericsson, Nintendo WII and other products.
The incentive program, available from mid-December 2007, will be executed in collaboration with Gulf Greetings L.L.C., the main sponsor of the project, through its Hallmark and The Toy Store outlets.
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