The Grand Draw Celebrates It's Success!

Dubai, UAE - On May 20, 2008, The Grand Draw UAE® officially celebrated the successful completion of phase I during a press conference held at The Toy Store®, Mall of the Emirates, where Ahmed Tahlak, CEO of EMP, Peter Bracken, Managing Director of Gulf Greetings and Ahmed El Gibaly, CEO of OLM (Cairo - Dubai), presented winners with prizes ranging from Dhs 100,000, roundtrip tickets to Europe and a plasma screen TV.

Gearing up for phase II, which commences July 1, 2008, sponsors have introduced a guaranteed Dhs 10,000 weekly cash prize, in addition to expanding their distribution network and including more sponsors and more chances to win; a testament to the ticket's immense popularity.

The Grand Draw UAE® example serves up convincing evidence that the lotto platform has found a secure and stable mooring within the UAE instant ticket industry.

This new and exciting retail marketing incentive program aims to redefine extra value for consumers shopping in the UAE all year round. "We are committed to supporting the initiatives of the UAE to maintain it's well deserved regional leadership in retail, tourism, and hospitality." El Gibaly explains. 

Colorful blasts of yellow, orange, and black dominate this ticket's front face, a scratch-off game boasting the popular SMS play format, an ‘instant win' opportunity and the chance to win top prizes ranging from Dhs 10 000 weekly, roundtrip tickets to Europe and a Plasma screen TV. With so many combined overall odds, it's no wonder that The Grand Draw UAE® has compelled many UAE residents to entertain this Grand Experience.

"Sometimes you can combine two popular ideas and come up with something even better," explains El Gibaly. "That's what we think was achieved with The Grand Draw UAE®, and our players certainly seem to agree. We're proud to have partnered with EMP (Emirates Post) on a draw that has become recognized as an industry leader."

The appeal of The Grand Draw UAE® stems from their ability to present consumers with exciting opportunities to introduce fresh ideas into their product mix by offering "added value" tickets to players while simultaneously spearheading the shift toward higher price points-an industry-wide trend gaining more and more ground in recent years.

"We're delighted UAE residents are enjoying this incentive program just as much as we are" states Bracken. "This kind of acknowledgment showcases the interest of consumers at all levels and the enthusiastic collaboration demonstrated throughout this venture yielded positive outcomes for everyone involved. We couldn't be more pleased at the remarkable response The Grand Draw UAE® has generated, and we look forward to contributing to even greater successes in the coming months." he adds.

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